Final Marketing Plan Paper - 5951 Words

Final Marketing Plan Paper Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks University of Phoenix Introduction As consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part of the buying process that we seldom give much thought to how all of this occurs. To put it simply, all of this occurs because of marketing. A great deal of thought has been given to your preferences and buying habits in an effort to keep you as a customer. In this paper, we will discuss, within the scope of a specific company, the product, place, price and promotion that is used as part of marketing strategy to generate hundreds of millions†¦show more content†¦A description of PepsiCo buyers and consumers will be provided and we will explain the factors of influence purchasing decisions and how those factors will affect the organization marketing strategy. This paper will analyze the curr ent competitors and will define the competitive landscape for Pepsi Slim Can. In order for PepsiCo to be successful in selling Pepsi Slim Can, the company must research the marketing community. A productive method of creating a marketing strategy plan is by analyzing and understanding the target market for this type of beverage. Marketing research uses many methods to obtain its results, such as external census data and marketing survey data collected by outside marketing research firms. The data collected through survey is used as a method of understanding customer wants and needs. Another consumer characteristic of market segmentation is psychographics, which is used to develop a company’s marketing campaign strategy. By having a clear understanding of organizational buying for needs, habits and attitudes can helps one develop a marketing strategy planning. In addition, for those organizational customers than finally become consumers, it may even be possible for some market ing managers to develop a unique strategy for each potential customer. Organizational customers considering a new supplier may be concerned about product quality. However, this could beShow MoreRelatedMarketing Plan Final Paper4426 Words   |  18 PagesMKT/421 April 8, 2013 Ken Metz Marketing Plan: Final Paper and Presentation Fisher Price produced a new product to teach children how to tie shoes. In this paper, there is information about who Fisher Price is a description of the new product, their marketing mix method and a SWOTT analysis of the product. Fisher-Price, Inc. was founded in 1930 and is based in East Aurora, New York. 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Save your results report from the simulation to your computer. Click the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take theRead MoreMkt 571 Week 1 Mkt 571 Week 11245 Words   |  5 Pages or visit www.workbank247.com http://workbank247.com/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 http://workbank247.com/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 MKT 571 Week 1 Marketing Environment Simulation and Summary Complete  the Marketing Environment Simulation and Summary in MyMarketingLab. Save  your results report from the simulation to your computer. Click  the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take  theRead MoreMkt421 Marketing Mix Paper1370 Words   |  6 PagesMarketing Mix Paper Brian Morales MKT 421 October 15, 2012 Kim Houseman Marketing Mix Paper Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. 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